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Marketing

Huib van Bockel: 'The combination of food, drink and technology will be the next sustainability frontier'

Marketing

Huib van Bockel: 'The combination of food, drink and technology will be the next sustainability frontier'

CEO of natural energy drink brand Tenzing talks deposit return schemes, carbon labels, and how too many food and drink brands are losing their connection to nature

clock 16 April 2024 • 6 min read
The Cheeky Panda: Rolling sophisticated storytelling, green credibility, and 'cute' branding into one

Marketing

The Cheeky Panda: Rolling sophisticated storytelling, green credibility, and 'cute' branding into one

Bamboo toilet roll brand co-founders reflect on combining the 'cute' with the credible to grow a multi-million-pound green brand

clock 11 April 2024 • 11 min read
Is a lab-grown, carbon positive diamond still a 'diamond'?

Marketing

Is a lab-grown, carbon positive diamond still a 'diamond'?

ASA raps Dale Vince backed Sky Diamond Company over marketing claims following complaint from the mined diamond industry

clock 11 April 2024 • 4 min read
Octopus Energy launches 'UK's first' heat pump and solar referral scheme

Marketing

Octopus Energy launches 'UK's first' heat pump and solar referral scheme

Energy supplier to offer £100 to eligible customers who refer others to the company for heat pump and solar installations

clock 02 April 2024 • 2 min read
Survey: More than half of Brits use green certifications to inform purchasing and career decisions

Management

Survey: More than half of Brits use green certifications to inform purchasing and career decisions

B Corp UK survey finds sustainability certifications help the majority of Brits make decisions about businesses

clock 02 April 2024 • 4 min read
Asos, Boohoo, and George at Asda sign formal agreements to help tackle greenwash

Marketing

Asos, Boohoo, and George at Asda sign formal agreements to help tackle greenwash

Competition Markets Authority urges entire fashion sector to use new agreements as benchmark for best practice on green claims

clock 28 March 2024 • 3 min read
BusinessGreen launches Net Zero Festival 2024

Management

BusinessGreen launches Net Zero Festival 2024

Delegates can now register to attend this year's Net Zero Festival, which will take place in London on October 22-23

clock 27 March 2024 • 3 min read
'Misleading': 'Eco' fake grass advert banned by ASA

Marketing

'Misleading': 'Eco' fake grass advert banned by ASA

Advertising watchdog warns Easigrass not to claim artificial grass 'products were environmentally friendly if that was not the case'

clock 27 March 2024 • 3 min read
How to make climate messaging work for different audiences

Marketing

How to make climate messaging work for different audiences

A new report sets out how campaigners and business leaders can ensure their climate engagement efforts are nuanced and effective

clock 27 March 2024 • 4 min read
A cultural divide is slowing climate action in the UK - here's how to close it

Marketing

A cultural divide is slowing climate action in the UK - here's how to close it

ACT Climate Labs' Florencia Lujani explores how climate campaigners can craft culturally-sensitive messages that reach all parts of the population

clock 27 March 2024 • 3 min read
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